Privacy Policy | Never Better Collective

Personal Information We Collect or Process

This Privacy Policy describes how Never Better Collective Shop (“we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit or make a purchase from our website (the “Services”). “Personal information” means any information relating to an identified or identifiable individual. Information that has been anonymized or de-identified is not considered personal information.

We may collect or process the following categories of personal information:

Contact details — name, address, billing and shipping address, phone number, email
Financial information — card numbers, payment information, transaction details, payment confirmation
Account information — username, password, security questions, preferences and settings
Transaction information — items viewed, carted, wishlisted, purchased, returned, exchanged, or cancelled
Communications with us — content of messages sent through customer support
Device information — device, browser, and network information, IP address, unique identifiers
Usage information — interaction patterns, navigation behavior, how and when you use the Services

Personal Information Sources

We may collect personal information from the following sources:

Directly from you — when you create an account, use the Services, or communicate with us
Automatically through the Services — via cookies and similar technologies
From our service providers — third-party processors acting on our behalf
From our partners or other third parties

How We Use Your Personal Information

We may use your personal information for the following purposes:

Provide, Tailor, and Improve the Services — processing payments, order fulfillment, account management, shipping, returns, reviews, and personalization
Marketing and Advertising — sending promotional communications via email, text, postal mail, and online ads based on your purchase history and activity
Security and Fraud Prevention — authentication, fraud detection, and protecting public safety
Communicating with You — customer support, responsiveness, and maintaining our business relationship
Legal Reasons — compliance with applicable laws, responding to legal process, litigation, and policy enforcement

How We Disclose Personal Information

We may disclose your personal information to the following parties in certain circumstances:

Shopify, vendors, and third parties performing services on our behalf (IT, payments, analytics, fulfillment)
Business and marketing partners for advertising purposes (you can opt out of data sharing for targeted advertising)
When you direct or consent to disclosure (e.g., providing your information to shipping providers or through social widgets)
Affiliates or corporate group members
In connection with business transactions (mergers, bankruptcy), legal obligations, or to enforce our policies

Relationship with Shopify

This store is hosted by Shopify. Shopify processes your personal information to provide and improve its services, and may use data collected across merchants it hosts. For Shopify’s own data practices, see the Shopify Consumer Privacy Policy. To submit privacy rights requests related to Shopify’s processing, visit the Shopify Privacy Portal.

Third Party Websites and Links

The Services may contain links to third-party websites. We are not responsible for the privacy practices of those sites, and linking to them does not imply endorsement. Any information you share publicly or semi-publicly through third-party features may be viewable without limitation.

Children’s Data

The Services are not intended for children. We do not knowingly collect personal information from minors. If you are a parent or guardian and believe your child has provided us with personal information, please contact us to request deletion. We have no actual knowledge of “selling” or “sharing” data of individuals under 16.

Security and Retention of Your Information

No security measures are perfect. We recommend against sending sensitive personal information through unsecured channels.

We retain your personal information only as long as necessary for the purposes described in this policy, including to satisfy legal obligations, resolve disputes, and enforce our agreements.

Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information, which may be subject to limitations under applicable law:

Right to Access / Know — request information about the personal data we hold about you
Right to Delete — request deletion of your personal information
Right to Correct — request correction of inaccurate personal information
Right of Portability — receive a copy of your personal information in a portable format
Right to Opt out of Sale or Sharing for Targeted Advertising — we honor Global Privacy Control signals; other “Do Not Track” signals are not currently recognized
Managing Communication Preferences — you may unsubscribe from promotional emails at any time; non-promotional messages (e.g., order confirmations) may continue

You may exercise your rights through the Services or by contacting us using the details below. Identity verification may be required. Authorized agents may submit requests on your behalf with proper documentation. We will not discriminate against you for exercising your rights and will respond in a timely manner.

Complaints

If you have a complaint, please contact us using the details below. You also have the right to appeal our decisions or lodge a complaint with your local data protection authority.

International Transfers

Your personal information may be transferred to, stored in, and processed in countries other than your own.

For transfers from the EEA or UK, we rely on Standard Contractual Clauses or equivalent legal mechanisms to ensure appropriate safeguards.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The revised version will be posted on this page with an updated effective date. We will provide notice as required by applicable law.

Contact

If you have questions about this Privacy Policy or our privacy practices, or if you would like to exercise your rights, you can email us at sarah@neverbettercollective.com or contact us at 27 Kittredge Rd, South Portland, ME 04106, US.